For years, marketers treated YouTube like an extension of television. Buy pre-roll, sponsor a few big creators, hope for the best, and measure success by views. That playbook doesn’t work anymore. YouTube...
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I’ve spent a lot of time in podcast advertising, and one thing has always stood out to me: for an industry that’s grown as fast as this one has, it’s still incredibly...
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As long as I have been in the business (18 years), podcast advertising has been powered by something powerful: trust. When a host reads an ad, it isn’t just a placement—it’s...
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CPA advertising isn’t a new innovation — it’s a reset. Nearly two decades ago when we started Stitcher and when podcasting was still emerging, direct-response advertisers helped build the medium. Brands like...
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